In case you´ve been living in a closet this month, the web is pink in aid of Breast Cancer Awareness. Pink for October has become a long standing tradition in some quarters, with a large following.
Pink October in general however has been coming under fire for a number of years. Some arguing that it is way too commercialised, and has become little more than a money making endeavour for big business – specialised products created especially for this month, with only a small donation being handed to the specific charities being just one example.
What are your thoughts? Is it too commercialised? Should we think before we pink as some suggest?
by Eliza
14 Oct 2009 at 09:01
Mine is up. Better late than never.